What types of vehicles can be wrapped?

Vehicle wrapping is a very effective form of marketing that has become increasingly popular recently. It is way of saying look at me that is cost effective and can target specific potential customers or the general public. Almost every business can benefit from this attention grabbing graphic advertising from the small, local business to large corporations with nationally known brands.


When considering a vehicle wrap for your business or other organization or group, the options are many, not only in the design of the graphics but in the type of vehicle that is to become a rolling billboard, mobile showroom or slick ad. The types of vehicles that can be utilized, and the ways, are limited only by your imagination.

• Automobiles – Any auto can be transformed into an eye grabbing marketing tool with the use of a colorful graphic wrap. A delivery vehicle covered with vibrant images in a targeted neighborhood is hard to miss by the residents. It can say that you deliver there and provide a web address and phone and a tempting photo of your product. It can convey that you have personal in home service in the area and boldly display your logo. You might also use cars as strictly advertising by making them present in specific areas or busy roadways where they stand out in traffic and get noticed. You can even offer incentives for private vehicle owners to wrap their cars with your ad. Wrapping even adds protection and life to the vehicle.
• SUVs and vans – A Hummer wrapped with the logo and character icon of your company will certainly get noticed. Your service van, decorated with high resolution images of what you do, gets the message to the right audience. A mini van with exotic pictures advertising your club, at night on a busy New York street or by the boardwalk on a summer afternoon, will draw patrons. Your radio stations call letters on an Escalade will get them to follow it to the promo spot. The possibilities are endless.
• Limousines – Imagine picking your potential customer up in a super stretch wrapped with the name of your business, your logo and brilliant graphics. What kind of impression would that make? Have you ever seen the Pepperidge Farm Goldfish Limo in the NY Metro area? If you did you would never forget. Imagine riding in it?
• Buses – Your team name, insignia and colors on a bus lets the world know who’s on board and lets the other team know that you have arrived with pride. Your rock band or dance troupe can travel and advertise at the same time. Your corporation can take large groups to venues, exhibits and conventions while marketing all the way there. You political candidate can silently but boldly campaign while on the highway or even stuck in traffic.
• Large trucks and trailers – The ultimate in rolling billboard advertising. Billboards are banned in many places and local zoning laws prohibit signage other than a sign on the building façade. Wrapping your truck gets the message out that you are there, what you offer and what it looks like in the case of tangible consumer products. Your website can be boldly displayed as can your phone number.

This is just a sampling of the types of vehicles that can be wrapped to provide cost effective marketing. Think also of racing cars, recreational vehicles, lunch and ice cream trucks, bookmobiles, mobile medical screening vehicles and more. The potential for this high resolution, graphic form of promotion and marketing has endless possibilities and can be used on any type of vehicle, even on aircraft. The sky really is the limit today, but who knows tomorrow?


Fortuna Visual Group does vehicle wraps in New York City, Westchester, Nassau, Suffolk, Newark, Jersey City and Hoboken, New Jersey.